Turn tonight's crowd into tomorrow's revenue.
Stony Audience gives people a reason to engage while they're inside your venue — then helps turn that engagement into customer relationships, measurable marketing audiences and repeat revenue opportunities.
You've already paid to get them through the door.
The challenge is what happens when they leave. Venues can attract hundreds or thousands of people every week but often have limited ability to communicate directly with those customers afterwards.
Ticketing may not identify everyone attending. Social followers belong to the platform. A generic mailing-list QR code gives people little reason to engage. Stony Audience creates a value exchange.
Crowd / screens / participation moment
Attention first. Customer relationship second.
ENGAGE
Give someone something they genuinely want to interact with.
PARTICIPATE
They scan a QR code and join the live experience.
IDENTIFY
The interaction creates an opportunity to build a customer relationship.
REWARD
Offers or incentives give additional reasons to engage.
RETARGET
Consented audiences can be communicated with again.
RETURN
Marketing can encourage future venue visits.
The experience gets the attention. The customer relationship creates the value.
Fan Cam gets their attention.
Guests scan a QR code, submit a photo from their phone and get the chance to appear on screens around the venue. It is the first activation — not the whole Stony Audience proposition.
No app download. QR participation. Moderated content. Live venue screens. Featured fans. Fan Wall. Branded experiences. Promotional offers. Measurable participation.
Replace with live pilot media when available
Engagement becomes an audience.
The commercial value begins when an anonymous visitor becomes someone the venue can communicate with again.
Depending on the venue and campaign, capture can include mobile number, email, relevant social information, marketing consent and advertising audience consent. The aim is to build the venue's first-party audience appropriately and transparently.
Audience Capture Rate
13.7%Illustrative example: 137 unique addressable customers created from attendance of 1,000.
Unique addressable customers created ÷ venue attendanceTurn attention into action.
Live engagement can issue trackable, time-sensitive offers that create a measurable route from participation to revenue.
£2.50 shot — redeem within 15 minutes.
Customer uploads a Fan Cam photo, provides the required details, receives a single-use offer and presents it at the bar. Redemption is then measurable.
Don't just measure tonight.
The stronger long-term proposition is understanding whether the people engaging today become returning customers tomorrow.
Measure what the crowd actually does.
Venue attendance • scans • unique participants • opt-ins • offers • repeat visits
Create new commercial inventory around something customers already want to engage with.
Fan Cam creates a live experience customers actively look at and participate in. Brands can become part of that experience — not just an advert around it.
Sponsored Fan Cam
The [Brand] Fan Cam.
Branded Fan Wall
Fan content presented within sponsor creative.
Sponsored reward
Customer rewards funded or presented by a partner brand.
Multi-venue campaigns
Future network capability across participating venues.
Fan Cam is the first module. The infrastructure is bigger.
Future modules can include competitions, voting, live polls, shout-outs, crowd games, predictions, giveaways, loyalty mechanics, requests and sponsor activations.
Proof that becomes more valuable with every pilot.
Case study template ready for pilot data
Designed to publish venue, attendance, participants, audience created, Audience Capture Rate, offers, redemptions, repeat visits, quotes and commercial impact without redesigning the page.
Let's find out what your crowd could become.
Tell us about your venue, your audience and what you'd like to improve. We'll explore whether Stony Audience could help.